this week on After the Buzzer, hold Bob Wallace of Thompson Coburn is joined by Kurt Hunzeker, former team president of the St. Louis BattleHawks. Kurt, who has spent 20 years in the sports industry, walks Bob with the experience of building the XFL brand in St. Louis, a city that experienced the loss of two football teams previously, as well as discusses the neighborhood interaction strategy the team utilized to develop what Kurt explains as a “365 day brand.” Kurt likewise shares the heartbreak of the season coming to a halt, prompted by the COVID-19 pandemic as well as unfinished league business.
On the core value of the BattleHawks:
“On Monday morning meetings, I told everybody if we were all in the office at the precise exact same time at any type of other point this week, we are doing something terribly, terribly wrong. We were losing an chance to talk to clubs, high institution booster clubs, elementary schools, chambers of commerce, as well as regional companies. We wished to tell our story as well as we Camiseta Feyenoord needed their help. getting out in the neighborhood was the core of what the BattleHawks did from day one. We saw that a few of the other markets embraced this strategy when their NFL seasons ended.”
On the inception Camiseta Selección de fútbol de Brasil of the XFL:
“Fans came from not just Missouri as well as Illinois, however Iowa, Indiana, going as far west as Nebraska. Actually, we had a couple people from Montana even are available in for games. That was telling us the story of why the XFL was created: to bring more football to fans who like the sport as well as who cry in their pillow when the super bowl ends since there’s no more online football — there’s a huge market for this.”
On the future of the BattleHawks:
“We were building foundational aspects for 2020, however I don’t believe the St. Louis neighborhood ever saw the full power of the BattleHawks.That is unquestionable. We were not remotely close to our Camiseta Olympique Lyonnais prospective just since there’s so many things that we need, including metrics from a full inaugural year about what was working as well as what wasn’t. Being somebody who’s truly rooted in research, planning as well as strategy development, I was focused on our preliminary go to market strategy.”
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